About Google Adwords

About Google Adwords

about google-adwords

Google is one of the most popular websites on the Internet. Google dominates the field of search engines. According to a recent study, Google is responsible for generating more than 70% of the clicks to web pages that are searched through search engines.

Google has also devised a way to be able to put Internet marketing through a whole different level. Because of its market dominance, it has the capability to be able to set up a new pay-per-click system which aims at matching sellers and buyers. Google has developed what is not referred to as the Google Adwords.

What is Google Adwords?

so what is Google Adwords?  Well it is one of the most promising advertising opportunities that abound in the Internet arena. It is a pay-per-click system that advertises websites which have the highest bids for a certain search word or phrase.

If one would look at the window of an Internet browser and search something on the Google search engine, he will notice a section containing “sponsored links” at the right-hand side of the screen. These are the Google Adwords advertisements. These are websites which pay to be shown whenever a certain phrase or word is searched through Google.

Google Adword Bidding

Business bid for their preferred keywords when they use the Adwords system. For example, a business that is engaged in selling laptops may opt to bid for search phrases such as “laptops for sale” “cheap notebooks” if they are applicable to their products.

Bidding in the Google Adwords system to get the prime spots is primarily based on two factors: the click-thru-rate and the amount of the bid. The amount of the bid will depend on the bidder himself. Bids can go as low as a nickel per click up to fifty dollars per click. The bidder must know how much to spend because the system charges the bidding price whenever the website is clicked through the Adwords system. Another factor is the click-thru-rate, or the rate by which people are clicking the website. Usually, the top three sites that are shown on the Adwords screen are the most popular and have the highest bids.

How to Engage in Adwords

If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions through the Google website. There are a few steps which we could tackle on how to start using Google Adwords.

The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account. He should take into mind the different strategies that he would want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns from engaging in this endeavor.

He should also target the right market in terms of selecting the right language and countries which he would want his ads to appear. If one is selling products which would be of no use for citizens of other countries or if the option of exporting the products is not available, he might as well stick with his own country. He wouldn’t want to get charged by generating clicks from people who do not belong to the target market.

The creation of an Adgroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.

Google Advertisements 

Google will ask an advertiser what he would want to put in his advertisements. The advertisement should contain a title line and a body. The title line is composed of a maximum of 25 characters and the body should contain a maximum of two lines which contain 35 characters each.

The real challenge in designing advertisements for Google Adwords is to effectively attract customers and get them to click the website. A concise but striking advertisement is particularly efficient in getting the attention of the surfers.

Your Link

When a prospective customer clicks a website through the Google Adwords screen, a continuous set of efforts should be taken. The link in the Adword should not necessarily be the home page of a website but should be a web page wherein he can find information that is important to him. The link, perhaps, can be the “products” section of the website.

These are just some of the basic things that one must be able to digest to get a general feel of what Google Adwords is all about. One must be diligent in studying the different aspects of this system to be able to get the most out of it.

I hope you have all enjoyed this about Google adwords article. Please leave comments and share!

Brig Hart and I

Call/Text Me at: 772-240-4311

Hi, my name is Craig Ronaldson.

A few years ago, I got kicked out of high school and had nothing going for me… I had no vision, nothing to look forward to in the future.

I went back to school and got my PHD (Public High school Diploma) so I was able to take some classes at my local community college IRSC.

Although I made some great friends in school, I think we could all agree that college is not the place to be for people looking to make money, now.

You see in college and traditional schools the professors are simply teaching theory out of a textbook. I laugh when I hear people say they are studying marketing, business, or entrepreneurship in college! That is something that you cannot learn in school, but through actually living it and failing at a few times… have you failed in your MLM or online business in the past?

I know I have… I fell flat on my face countless times, failing to produce a profit in my network marketing business. It was until I just stepped back for a moment… and looked at our industry from the standpoint of a distributor, corporate staff/CEO, critics and the general public.

What is the one thing that you see when you look at ANY network marketing company?

A huge failure rate. Massive attrition, people quitting left and right… people losing their teams to shiny objects and launches, trust me gang I’ve been there.

It wasn’t until I saw how many people were failing that I saw the REAL opportunity to get rich inside this industry… I’ll give you a hint, it wasn’t through actually building a so called “MLM” or “downline” I know, sounds crazy coming from the MLM Jedi himself right?

I realized that since so many people were failing, the only way to profit would be to invest in my education, learn how to truly build a residual income and then teach this exact, proven formula and sell it for a low price that anybody can afford, whether they are making money in their business or not!

Pretty cool, huh? ;)

Fire your boss

Once I became the friend, or the mentor to all these people who were failing to break even, let alone turn a profit… not only was I able to make some residual income from the internet, but so were these network marketers from a total different company than I was building! How cool is that? They succeeded, and I made a few bucks… this is free enterprise at its finest!

Craig Ronaldson Google Authorship

About these ads

One thought on “About Google Adwords

  1. Pingback: Toronto Stock Exchange Contributes Sitemap To Ease Navigation | Toronto Stock Exchange

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s